symplr in the Spotlight, March 2023

Each month we provide a roundup of news, awards, and features about symplr and symplr's subject-matter experts.


Big opportunities to reduce costs and increase efficiency in healthcare operations

leadership_BJ_Schaknowskisymplr CEO BJ Schaknowski was published in the Healthcare Information and Management Systems Society (HIMSS) Resource Center, providing insight on modern healthcare operations. 

Schaknowski wrote about hospitals’ and health systems’ slimmed-down margins, observing it’s no wonder that in the recent symplr Compass Survey, healthcare CIOs cited financial pressure as the top threat their organization would face in 2023. He also shared how streamlining and consolidating healthcare operations solutions offers a significant opportunity for cost and efficiency savings. 

In the article, Schaknowski highlighted the consequences of inaction on improving healthcare operations, such as costly penalties and compliance violations. He concluded, “Fortunately, there are steps health systems can take now to avoid these negative downstream effects and operate more efficiently. ​By investing in solutions proven to increase ROI and workforce efficiency and reduce risk of penalties and fines, health systems can create operational excellence across the enterprise.”

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How comms teams help their companies' branding efforts

symplr Chief Marketing Officer Kristin Russel is quoted alongside other Forbeskristin-russel-headshot-square Council members who offered their insights on how teams can help their companies successfully brand themselves. 

Russel said, “Awards that your company has received, as a workplace or for your leadership positions and employees, are very attractive to potential talent. Acknowledge those achievements and lean into messaging that sets you apart from similar companies in the industry. For example, a cultural perk or benefit, such as remote work, can make all the difference to the right applicant.”

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symplr’s tie to Orlando Health's $20M VC arm

Becker’s Hospital Review recently wrote about Orlando (Fla.) Health’s venture capital arm, which focuses on early-stage companies creating disruptive healthcare technologies that align with the health system's strategy. The article noted symplr’s acquisition of Phynd in 2019 as one four things to know about Orlando Health Ventures’ “notable exits.” After symplr acquired Phynd, it was rebranded to symplr Directory within the company’s Provider Data Management set of solutions.

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AI in healthcare as an add-on, not a replacement

leadership_Brian_Fugeresymplr Chief Product Officer Brian Fugere is quoted alongside other individuals in the healthcare space who offer their insights on implementation of AI in healthcare.

Fugere said, “The benefits of AI are already seen across the healthcare industry in administrative workflows, robotic surgery, data and privacy, and patient safety and risk management. The prevalence of AI is only expected to increase in the next few years as it can reduce administrative costs and significantly improve the patient journey. AI will never replace what a provider can offer at the bedside of their patients, but it absolutely can change the backend of healthcare and move human effort away from administrative tasks and back to clinical, patient-centric ones, and as a result enhance the patient experience and streamline healthcare processes.”

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14 essential KPIs for measuring corporate communications efforts

symplr Chief Marketing Officer Kristin Russel is quoted alongside other Forbes Council Members who share the KPIs they consider to be essential in measuring their corporate communications and explain why each one is so necessary to understanding their reach and impact.

She said, “Share of voice is an essential KPI, as it’s the most efficient way to measure how your ideas are permeating the market compared to your top competitors. Especially when comparing year-over-year progress, SOV is one of the most indicative metrics of how well your brand is expanding, how relevant your communication tactics are and how well customers recognize your brand.”



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