Tenured Healthcare Leader Hired to Grow Brand Awareness and Drive Revenue
HOUSTON, TX – August 17, 2021 – symplr®, the leader in enterprise healthcare operations including governance, risk management and compliance (GRC) SaaS solutions, announced today that Kristin Russel has joined the company as chief marketing officer (CMO). Russel reports directly to symplr’s CEO, BJ Schaknowski.
Named as one of Becker’s top 110 women in medtech1, Russel is a tenured leader and visionary in the healthcare technology industry. In her role as CMO, Russel will drive the development and execution of symplr’s comprehensive marketing strategy, which includes branding, digital, and product marketing. Additional responsibilities include sales enablement, public relations, community outreach programs, channel partnerships, and business development.
"We are thrilled to welcome Kristin to our executive team, especially at this pivotal time as symplr experiences substantial growth across all areas of our business," said Schaknowski. "Kristin’s extensive experience in healthcare and marketing will be a tremendous asset to symplr and instrumental to advancing our business and building stronger bonds with customers and prospects. Many thanks to Brian Fugere, our Chief Product Officer, for building the foundation of the new symplr brand and a great marketing team."
"This is an exciting time to join symplr; with over 6000 hospitals and health systems, the company is experiencing unprecedented growth." said Russel. "I look forward to leading the symplr marketing and brand strategy and driving awareness around the connected enterprise experience symplr is building across all healthcare operations."
Before joining symplr, Russel led marketing at Quest Analytics and Carrot Inc., where she drove revenue and new growth initiatives through focused efforts in brand building and demand generation. She also held senior marketing positions at Humana, Cerner and Omnicell. Russel is a successful entrepreneur, having founded fin-tech company Anachron, which was ultimately sold to ING Bank. She has a bachelor’s degree from McMaster University in Canada, an MBA from Ecole Superieur de Commerce in France and a Master of Public Administration from Carleton University in Canada.
symplr’s comprehensive healthcare operations solutions, anchored in governance, risk management, and compliance, enables our enterprise customers to efficiently navigate the unique complexities of integrating critical business operations in healthcare. For over 30 years, our customers have trusted our expertise and depended on our provider data management, workforce and talent management, contract management, spend management, access management, and compliance, quality, and safety solutions to help drive better operations for better outcomes. Learn how at www.symplr.com.
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1 110 women in medtech to know | 2017 (beckershospitalreview.com)