Julie Rennecker, PhD, BSN, is the founder of The Management Doc, LLC, an Austin-based research and consulting firm committed to making technology work for healthcare. Through her work, she improves the design and implementation of new technologies and the overall technology adoption process. She started her career as a nurse in ICU, ER, cardiac, and outpatient units. This provided a great knowledge base for her to move into a consultancy position working on internal process improvement for Seton Medical Center. She earned a PhD in Organization Behavior from MIT’s Sloan School of Management where she studied the impacts of technology change. Following this, she served on the Information Systems faculty at Case Western Reserve University for before returning to Austin and the healthcare industry in 2006. Her research has been published in management and technology journals, books, and conference proceedings, and her Texas clients include hospitals, physician practices, and technology vendors.